March 9, 2010
With over six million views in six days, OK Go's video for "This Too Shall Pass" is the latest in their unprecedented string of runaway YouTube hits. Lead singer Damian Kulash shared OK Go's video philosophy—and history—with Gizmodo.
Q: At this point, OK Go may have the best track record of anyone at creating these incredible viral music videos. Why are yours able to stand out?
Click gizmodo.com for the whole interview and more awesome videos.
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