March 20, 2010
New Research from Millward Brown Reveals that Fewer than One in Six TV Ads Achieve High “Viral Viewing” Online.
Fewer than one in six video ads achieve high viral viewing*, according to new research from Millward Brown <http://www.MillwardBrown.com>, one of the world’s leading research agencies As part of this research, which involved analyzing 102 ads, Millward Brown created the Creative Viral Potential (CVP) pre-testing metric that helps agencies and marketers predict viral success prior to launching an ad or video.
Click www.millwardbrown.com for the whole story.
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