April 28, 2010
The final grade for Lady Gaga's controversial "Telephone" music video was completed using Digital Vision's Nucoda Film Master. Swedish post house The Chimney Pot handled the visual effects, beauty work and sound design.
Lady Gaga "Telephone" featuring Beyoncé
Trouble seeing the video above? Click here.
This is not the first time that the facility has created Gaga-wonders; last year it won an MTV Music Video Award for best visual effects for Lady Gaga's "Paparazzi" video.
Henric Larson, CEO of The Chimney Pot, says, "This is the pop video of the year featuring the world's best-selling female artist, and as such the expectations were tremendous. Nothing less than absolute perfection is good enough in this kind of project and it has been extremely demanding but the breathtaking result makes it all worth it—the film has exceeded everyone's expectations."
Lady Gaga "Telephone" featuring Beyoncé Behind the Scenes
Trouble seeing the video above? Click here.
The 35mm material, which features Beyoncé as the singer's partner in crime, was graded in the U.S. by Dave Hussey at Company 3. The final look was created using Nucoda Film Master during four days of grading by The Chimney Pot colorist Edward Negussie. Negussie created a hard look for the prison scenes and also helped the VFX team by grading beautiful skin tones in all shots. The rest of the nine-minute film had specialist looks in every scene.
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