Stun Creative produced and directed an appropriately uncomfortable marketing campaign for the premiere of Curb Your Enthusiasm on TV Guide Network. The multimedia effort includes a TV spot and viral Web promo in which Larry David finds himself in yet another awkward situation, this time during an apparent junket type interview about Curb coming to TV Guide Network. Designed to blur the line between the real Larry and TV Larry, the campaign leaves viewers wondering if what they just saw was scripted or truly captured by cameras in between takes.

Similar to how a scene from Curb Your Enthusiasm is shot, Stun developed the concept and script outline that gave Larry David and interviewer Rob Huebel room to improvise and take the comedy to another level. After three takes, there was more than enough material to produce the campaign. Larry David also worked with TV Guide and Stun in the edit bay to make the final cuts.

Todd McNulty, vice president, marketing, TV Guide Network, says, "From the moment we heard Larry was available, we knew this was going to be unlike any other promo shoot. We wanted the best comedy agency in the business. Stun delivered throughout the entire process."

"You couldn't find two bigger Larry David or Curb fans. Getting a chance to team up with him was such an incredible experience," says Stun's Mark Feldstein.

Stun's Brad Roth adds, "Our goal when developing the campaign was to create a Curb-like situation or moment that captures the anxiety of the show."