The show open for ESPN's "One Game Changes Everything" coverage of FIFA's 2010 World Cup competition was supervised and produced by Habana Avenue and shot on location in and around Johannesburg, South Africa. The open, which features U2 and the Soweto Gospel Choir, presents a message of unity for the many nations competing on this international stage. Executive producer/creative director Steven J. Levy produced for Habana Avenue.

U2 and The Soweto Gospel Choir - Where The Street Have No Name - World Cup 2010
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The open, which visually intercuts between the choir singing on the streets of Soweto, Hillbrow and New Town, and U2 live on stage, evokes powerful feelings of national pride and international unity. The piece is underscored by the music of U2, including "Where the Streets Have No Name," "Get on Your Boots," "Magnificent" and "Amazing Grace," backed up by the powerful voices of Soweto's choir. The broadcast open featured a different song each week of the four-week FIFA event. The network package appeared with every program throughout ESPN's presentation of the World Cup, including soccer highlights, matches and studio coverage.

U2 and The Soweto Gospel Choir - Amazing Grace - World Cup 2010
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Noteworthy locations including the Regina Mundi Catholic Church and the Elias Motsoaledi Informal Settlement are well represented in the piece. "There are a great many streets with no name in Africa," says Levy. "We tried very hard to represent all aspects of African life, both beautiful and challenging."

U2 and The Soweto Gospel Choir - Magnificent - World Cup 2010
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Habana Avenue was charged with overseeing the live-action production in Johannesburg, the mix of U2 and the choir, as well as a large scenic element and visual effects production throughout South Africa in cooperation with and support of Prologue. Scott Duncan directed for Habana. AFS Productions was engaged by Habana to provide production support throughout Africa.