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'SLICED' Gets Graphic with Mechanism Digital
July 28, 2010

     

Mechanism Digital crafted the on-air package and logo for History's SLICED. For the series—on which host John McCalmont uses powerful tools to slice open an array of everyday items to learn how they work—the Mechanism team designed the elements that would become the series open, transitions and lower-thirds.


To establish the most effective image, Mechanism designer Nate Mulliken studied the show. After reviewing all the creative materials and clips provided by the network, Mulliken developed the design for a powerful impression that supports the branding of the show. The heavy, bold Bladi One Slab font in 3D exhibits the power of the tools and scale of the "slices."

Within the logo are visual elements that make the text appear to be cut in half as if to study the inner workings of the objects. The elements of the graphics package were then derived from the main design of the open to resonate throughout the show.


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