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The Secret Behind The Viral Video For ‘The Last Exorcism’
September 1, 2010

     

With its latest promotion for the new film The Last Exorcism, Lionsgate has what studio marketing departments dream about: a viral video hit.

The video shows young men who think they’re watching a girl get ready to take off her top on Chatroulette. But just before she can actually do it, she turns into a demon scaring the horny boys who were hoping to see a little skin.


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