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  Apr 25, 2008
Nokia Turns to Spike Lee to Help Mobilize a Revolution
by Alice Z. Cuneo
San Francisco -- Nokia has taken the first steps to build its brand in the U.S. through an entertainment strategy by hiring Spike Lee to direct a feature film. The catch: The movie will be a collaborative effort involving hundreds of cellphone users sending in snippets under three themes starting with the concept of "birth."

Mr. Lee and his assistants will cull the submissions, offer the best for a vote and then turn them into a film which will premiere at Club Nokia in Los Angeles and online.

The Oscar-nominated director sat down with Advertising Age to talk about the "uncharted territory" of cellphone moviemaking, working as a commercial director and what Ad Age doesn't know about the recession.

Click www.adage.com for the whole story.
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